EXPLORIUM MUG CLUB
Explorium is a place to gather, taste new beers, share stories, and meet some really great people. With your help, we've created a gathering place that feels like a home away from home. If you stop in to visit our pubs, you will see mugs hanging all around our restaurants, and each of these mugs belong to an awesome member of our #ExploriumFam. When you join our mug club, you are joining our family.
TO INQUIRE ABOUT JOINING OUR MUG CLUB OR BECOMING A LIFETIME MEMBER, PLEASE SEND AN EMAIL TO INFO@EXPLORIUMBREW.COM OR TALK TO YOUR BARTENDER OR SERVER FOR MORE INFORMATION.
JOIN OUR MUG CLUB
ENTRY FEE: $120
ANNUAL RENEWAL: $40
WHAT YOU RECEIVE
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A special, hand-turned, Wisconsin made, 20oz. Sunset Hill Stoneware mug with your mug club number
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An official Explorium Mug Club T-Shirt
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A Crowler Can of your favorite beer to go
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Your first mug fill on the house
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Ongoing discounts and other benefits as outlined below, applicable at both our Greendale and Third Ward locations. (Benefits may be amended from time to time, but we’ll always take care of you.)
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20 oz. mug filled anytime at $1 off (or appropriately sized pours of higher ABV beers
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Member food discount of 10% Sunday – Thursday (applies to member’s food only and not specials or daily menus)
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10% discount on Explorium Merchandise
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At least one invitation-only Explorium Mug Club event per year
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Early and discounted ticketing to Beer Dinners and Special Events held throughout the year
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First opportunity to buy Special Release Bottles by advanced reservation
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Enjoy similar privileges at other breweries owned by the Doble Family in FL or NC
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BECOME A LIFETIME MUG CLUB MEMBER
ONE-TIME INVESTMENT: $2,000
Our 2023 Lifetime Membership Mug Club is limited to 20 members.
PURPOSE
The Explorium Brewpub is growing and is seeking to raise money for expansion of the Greendale patio. We have obtained an additional 800 square feet of patio space and it needs to be built out. This project will cost in the order of $35,000. So, we thought we’d offer the opportunity for our loyal Mug Club members to invest in our brand to raise this money while offering consideration in return for your investment.
OWNERSHIP
We want you to gain ownership in our brand by having a say in how our brand develops. Annual Lifetime Mug Club Membership meetings will be held to receive updates and voice your opinions and, of course, my phone or email is always available to you.
BENEFITS
Your Mug Club Membership is good for life! In addition to the benefits that you already enjoy as a Mug Club Member (listed above), Lifetime Mug Club Members will always enjoy:
• Special Lifetime Mug Club Member mug
• 50% off all Explorium branded merchandise, 10% off food any day of the week
• A four pack of beer each month for life!
• Priority for beer dinner and event tickets
• Recognition as a Lifetime Mug Club Member on our member wall
• Ability to establish a house account to be invoiced for your visits monthly
THE PAYBACK
We are viewing this investment as a buy-in to our brand, but we plan to pay back 100% of your investment within the first five years of your Lifetime Mug Club Membership through the following consideration:
• Annual Lifetime Mug Club Member gathering with food and drink for you and your guest to receive updates from the ownership group. A value of 2 people x $40 x 5 years is $400.
• A one-time certificate to be redeemed for a Tour and Tasting for up to eight people with Mike and Joan Doble. This is a $350 value to be redeemed anytime.
• Annual Lifetime Member beer dinner for the member and a guest $150 value x 5 years is $750
• A free four pack of cans monthly which is a $18 value x 12 months x 5 years is $1,080
• Gratification that you helped a small family business continue to grow and expand in a challenging market: Priceless!
At the end of your lifetime, we will retire your member number and mug on our barback.
SOME MINOR DETAILS
Some minor details. Your Lifetime Mug Club Member number will be in the range of 49-69 and will vacate your current Mug Club number. You may choose to keep your original number, but your space and original mug number in the original Mug Club will be re-sold. Lifetime mugs have their own hooks for storage behind the bar. You have the option to allow your spouse, significant other, or friend to buy your original mug club spot, otherwise we’ll sell the spot to the next person on the waiting list.